2010 Luxury BMW auto

2010 BMW 1-Series

Entering the 2010 model year, the BMW 1 Series as the guarantee for the broad-scale impact of BMW EfficientDynamics and as the epitome of Sheer Driving Pleasure in the compact segment is gaining even greater significance. Two additional, extra-economical low-emission engine variants are enhancing the model range of the BMW 1 Series Coupé as of September 2009: In the guise of the BMW 120i Coupé and the BMW 118d Coupé there will then be two further models with the EU5 emission rating.

2010 BMW X1

For the first time the features and qualities so typical of a BMW X model are also available in a premium vehicle in the compact segment. Indeed, the BMW X1 is entering the market with the assignment to offer the Sheer Driving Pleasure so characteristic of BMW with a new standard of quality also in this segment of the market. The latest member in the family of BMW X models therefore stands for versatile, sporting performance and supreme agility in an urban environment and beyond.

2010 BMW X5 Hybrid

BMW’s concept uses highly efficient lithium-ion batteries in the boot area to store the power generated. These high-storage-capacity batteries enable optimum use of Brake Energy Regeneration. In addition, they create possibilities to power the air conditioning, electric coolant pump and the electric power steering system. For these functions, a 120 volt vehicle power system was designed and runs in parallel with the conventional 12 volt system.

2010 BMW 760i and 760Li

Twelve cylinders and eight gears – a unique combination re-defining the pinnacle of supremacy and exclusivity in the luxury performance segment. Taking over the top position within BMW’s model portfolio, the new BMW 760i and the new BMW 760Li clearly represent the absolute epitome of motoring culture and refinement in their market.

BMW 7 Series High Security

With the launch of a new generation of high-security sedans based on the BMW 7 Series, the leading supplier of premium vehicles meets the most stringent safety requirements for persons at risk while travelling in their vehicles. Both, the BMW 760Li High Security and the BMW 750Li High Security are the first models in the world to be certified to BRV 2009 and both vehicles meet the requirements of the new ballistic protection level VR7.

2010 BMW ActiveHybrid 7

BMW is proud to present the most supreme and luxurious rendition of hybrid technology ever seen so far in the automobile: BMW ActiveHybrid 7. Based on the BMW 7 Series, this unique car sets new standards for effi ciency in the luxury class. BMW ActiveHybrid 7 is the fi rst car in the world to combine a V8 gasoline engine, eight-speed automatic transmission and an electric motor as a mild hybrid concept.

2010 BMW ActiveHybrid X6

BMW ActiveHybrid technology combines superior driving dynamics with equally superior efficiency pointing far into the future, brining together both of these qualities to offer a truly unique driving experience.

The world’s first Sports Activity Coupé with full hybrid drive therefore capitalises on the options offered by combining the combustion engine and the electric motor with a standard of perfection never seen before. BMW ActiveHybrid technology offers a significant increase in driving dynamics and at the same time reduces fuel consumption by approximately 20 per cent versus a comparable vehicle powered by a combustion engine alone. The result is even greater Sheer Driving Pleasure combined with enhanced fuel economy and CO2 management providing the kind of progress to make the BMW ActiveHybrid X6 a typical BMW in the hybrid market.